Mobile websites are a topic of high interest these days for small and medium businesses. The primary reason for this trend is the popularization of mobile computing in recent years. Mobile internet usage has increased from 6.7% of the total users in Sep 2011 to 12.5% in Sep 2012 which is an increase of 85% in one year. If the same pattern continues, mobile usage could equal desktop usage by the end of 2015.
The main motive of mobile websites is to provide quick information to mobile users who are on the go. These websites are different from full sites in that they contain only the useful information provided in the website in a compact form.
The introduction of tablets and smartphones has been instrumental in the need for creating mobile versions for different websites. Mobile devices provide a simple and a user friendly interface, smooth and fast browsing experience, and the inherent feature of mobility. This makes mobile phones more popular these days and in order to reach out to that large mobile user population, mobile websites are created.
A few features of mobile websites, which make it essential for all websites to develop its own mobile version, are:
- Faster Loading: Mobile websites are designed by keeping the mobile standards in mind. As a website is developed after studying the various parameters of mobile data services, its size is much smaller than its desktop counterpart, allowing users to browse the website with more smoothness and fluidity.
- Offline Media Integration: Offline applications like QR codes can be integrated for mobile websites. Smartphones are provided with the code scanner applications which scans the QR code and redirects the user directly to the website of the product or company. This provides a more flexible marketing technique for different products and companies, specially for start ups, as it wipes out the unnecessary description of a product and simply displays the QR code.
- User Experience: Choosing the content to be added on a mobile website is a bit tricky. Since content is more user-centric, it is important to feature the important content of your website on its mobile version. It should have selected content that the user would be most interested in resulting in higher engagement between a website and its user.
- Cost Effective: Mobile website development is more cost effective as compared to mobile application development in terms of brand awareness and brand identification. Moreover, website development is nearly compatible with all the mobile platforms while there is still usually a need to develop mobile application for each platform separately unless you are performing cross platform mobile application development. This also makes mobile websites more economical than mobile apps.
- Less Development Time: As mobile websites have very basic functionality so it becomes easy for developers to develop mobile websites. The information and content of the mobile website is also limited to it also saves the time of designing and drafting.
- Improves Brand Visibility: Users reaching your mobile website from any source will get the access to the website, be it a mobile device or a tablet or a computer system. This builds a reputation among the users because of the high availability and provides smooth browsing experience to users.
Once a mobile website is ready, proper redirects should be put in place according to the source of the device of a visitor. Whenever a visitor reaches the main website through a mobile device, they should automatically be redirected to the mobile version. Even if a user is redirected from some deeply located desktop version page, arrangements to redirect the user to the same page in mobile version should be made.
Social networking, which is the most popular activity on the internet these days, is getting mobile at a much fasted rate than any other type of online activity.
Tags: mobile compauting, mobile websites, social media, website designing
Source: http://blogs.q3tech.com/2012/09/26/mobile-website-advantages/
Julian Castro Chris Lighty Blue Moon August 2012 Eddie Murphy Dead michelle obama robin roberts Democratic National Convention 2012
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.